As technology capabilities evolve, consumers grow to expect new standards of excellence in customer experience. Consumers are increasingly digitally savvy, and they are often delivered an omnichannel experience within nearly every industry they interact with — such as retail, travel and hospitality, and healthcare. An omnichannel experience combines a multichannel approach to marketing, selling and serving customers, creating an integrated customer experience.
The healthcare industry has, historically, been at the forefront of new technology. Patients are driving new healthcare trends, including convenient care options (e.g., same-day, in-person or virtual visits) and the automated delivery of data (e.g., apps and websites offering the patient access to test results, scheduling appointments, paying bills, requesting refills, etc.). Life-changing medical devices and telemedicine robots perform surgeries and drive new experiences for patients.
There’s no doubt that technology has become an integral part of healthcare, but many healthcare facilities haven’t updated their audio and video technology in decades. While a state-of-the-art waiting room equipped with the latest AV technology might not be at the top of the list for healthcare providers, it’s becoming an essential amenity for customers who seek a satisfying experience.
MD GLAM, founded by Dr. Cat Begovic, sets a new standard for patient experience among healthcare facilities. Dr. Cat is a top female plastic surgeon in Beverly Hills, California, and stars in the hit TV show “Dr. 90210” on E! Entertainment. Recognized as a leading medical social media influencer with 1.2 million Instagram followers, Dr. Cat is a beauty expert who’s performed scientific research on anti-aging and skincare. Dr. Cat’s newly opened facility in Beverly Hills showcases MD GLAM, her scientifically proven anti-aging and hydrating luxury skin care line.
Dr. Cat sought a new, unique design to maximize patients’ comfort in a relaxing, stress-free environment. She selected AV Planners to enhance the patient experience through technology integration. AV Planners designed a comprehensive audio and video system, designed to showcase products and services in high-traffic areas. A video wall was integrated to display MD GLAM's products and Dr. Cat's presence on “Dr. 90210,” and a multi-zone distributed audio system was incorporated in the main lobby and smaller patient rooms to create an elevated yet private client experience.
“We hired [AV Planners] to help us design and install a large media wall with complex custom mounting, and [an] audio system for a 3,000-square-foot medical office on Rodeo Drive,” said Binais Begovic, CEO of MD GLAM and Dr. Cat Plastic Surgery. “We worked mostly with Kenton [from AV Planners], who was extremely professional, responsive and detailed throughout the entire process. When obstacles and issues arise, they solve them without presenting issues to us. They only present solutions, and that makes a whole difference during a complex tenant improvement buildout.”
Dr. Cat's technical integration investment is setting a new standard in cosmetic and medical procedures to enhance the client experience. The physical care received by patients from healthcare professionals is only one piece of the complex puzzle for recovery and wellness. A positive patient experience depends upon the experience the patient receives from the moment they walk into the healthcare facility. The advancement of experiential technology is allowing providers to provide patients with a new, exciting healthcare experience.
If you're looking to enhance the client experience in your healthcare facility with the latest in audio and video technology, AV Planners has proven success in designing and integrating complete AV systems. Contact AV Planners to learn more about our services. Keep up with the latest news from AV Planners on LinkedIn, Twitter and Instagram.